- Chris ClarkeCO-FOUNDER & CEO
In 2011, Chris founded Pure Growth Group. Pure creates, invests in, and advises businesses that change the status quo. Pure is the parent company of Pure Growth Consultancy, a digitally-led advertising, brand and innovation company; and of Pure Ventures, a division designed to build and invest in sustainable businesses.
In 2015, Chris co-founded a line of youth-focused sunscreen products called Pure Sun Defense, along with co-founders Hugh Jackman and Sabrina Peterson. Pure Sun Defense was launched in partnership with Marvel, Disney and Universal Studios and is currently distributed at Walmart, Target, Safeway, Albertsons, H.E.B., KMART, and other retailers.
In 2016, Chris co-founded, along with Sabrina Peterson, Pure Growth Organic - an affordable organic snack and food company. Pure Growth Organic launched in Walmart nationwide in February 2016. All products are USDA Organic and proudly made in the USA.
Prior to founding Pure Growth Group, Chris founded Pure Creative. It quickly expanded into seven offices, from Melbourne to Beijing, and became one of the hottest creative agencies in the world. Clients included Mars Inc., Procter and Gamble, Coca-Cola, and the Australian Tourist Commission. Pure Creative was sold to Leo Burnett in 2000.
Chris founded Nitro in Shanghai in 2001, redefining the advertising industry by vertically integrating holistic industry offerings: innovation, brand strategy, traditional advertising and digital advertising. Nitro quickly became a global network with seven offices around the world with a client base that included Mars Inc., Nike, Unilever and Coca-Cola. In 2009, after being the most awarded agency in the world, Nitro merged with Sapient, creating SapientNitro, which became the largest independent advertising and digital agency in the world. When SapientNitro sold to Publicis Groupe for $3.7billion it had 11,500 employees and 35 offices around the world.
- Dani SimpsonCo-Founder & President | Pure Growth Consulting
Dani is a fast-moving dynamic leader with an entrepreneurial spirit and a real passion for building strong strategic relationships. She blends business thought leadership with an ability to make the creative and strategic process seamless and more human. In her role as President, she is responsible for developing and overseeing the creation of custom-tailored turnkey marketing solutions that deliver real growth for each Pure Growth client.
Prior to founding Pure Growth Consulting, Dani spent over 18 years working for highly-awarded agencies such as TMP Worldwide and Saatchi & Saatchi Australasia. Most recently, she was Managing Partner at WPP’s Berlin Cameron United.
She has led clients such as Stoli Vodka Global, Comcast, Xfinity, Wholefoods, Gilt.com, Capital One 360 and Match.com.
Dani has also worked on the client side and was responsible for leading the rebranding of SBS, Australia’s multicultural TV and digital network.
In her free time, Dani feeds her passion for travel. She has visited over 40 countries and every continent except Antarctica. But she has seen Emperor Penguins in the Shanghai Zoo.
BA, University of New South Wales
- Sabrina Mallick PetersonCo-Founder & President | Pure Ventures
Sabrina co-founded Pure Ventures in Spring 2011. She leverages her penchant for consumer trends to launch affordable mass market consumer products in the health and wellness space. While at Pure Ventures, she has incubated and launched three consumer brands: an energy drink shot , a children's sunscreen and a healthy organic snack line. She works across all aspects of the business from ideation, product innovation, supply chain, retail distribution and marketing execution.
Sabrina started her career working in Fixed Income at Citigroup where she focused on underwriting and securitization. Thereafter, Sabrina transitioned to Alternative Investments at Credit Suisse, where she worked with both emerging and established fund managers focusing on fund evaluation, due diligence and institutional capital raising. Finally, prior to joining Pure Growth Group, Sabrina served as a managing partner for North Shore Capital Partners, where she paired innovative concepts and alternative investment platforms with like-minded capital partners.
A.B., Princeton University
- James ChanChief Financial Officer
James Chan joined Pure Growth Partners in November, 2015 as the Chief Financial Officer, responsible for overseeing all financial, accounting and treasury functions for Pure Growth Organics and Pure Sun Defense. Prior to joining Pure Ventures, he was the Vice President of Corporate Finance, at Quirky, Inc., where he was responsible for all financial and operational planning in addition to managing treasury functions.
James has over 14 years of experience in consumer products and manufacturing. His experience ranges from Big 4 public accounting (Deloitte), Fortune 500 (Stanley Black & Decker), and successful turnaround (Zodiac Aerospace), to hyper-growth startup (Beats by Dr. Dre). James holds a Master’s in Taxation from University of Southern California and a Bachelor’s degree in Business Economics from University of California, Los Angeles. He is a licensed CPA (Inactive) in CA.
- Alison FeigenChief Growth Officer | Pure Growth Consulting
As Chief Growth Officer at Pure Growth, Alison spearheads the development of strategic solutions that deliver tangible business results to companies such as Mars Chocolate and Jockey International. Understanding that customer needs must be front and center to achieving long-term revenue growth, Alison reshapes how organizations approach growth by working cross-functionally with sales, marketing and innovation teams.
Before Pure Growth, Alison managed brand, communication and marketing strategies at industry-leading advertising agencies Venables Bell & Partners and Goodby Silverstein & Partners in San Francisco. Her passion for challenging category conventions and understanding human behavior helped to create award-winning strategies and breakthrough communication campaigns for brands such as Intel, Converse, Frito-Lay and Corona Light.
Alison’s diverse exposure to organizations and facets of business provides her a unique approach to solving business challenges and driving growth, with experience across multiple categories including technology, CPG, apparel and retail.
BA, Communications & BS, Psychology | Washington State University
- Oliver GibsonChief Strategy Officer | Pure Growth Consulting
Oliver is passionate about identifying and solving brand issues with creative ideas, tapping into popular culture and capturing people’s hearts and minds to shift their behavior in ways that tangibly benefit Client business. His work has been awarded a D&AD, 4 Effies and 4 Cannes Lions, including the Black Lion for Creative Effectiveness.
Starting his career at Publicis, then moving to Grey London and most recently Grey New York, where he helped transform the Agency’s Effie Effectiveness rating from 41st place to 4th Most Effective Creative Agency in North America.
Over 14 years he has worked across categories including spirits, foods, consumer packaged goods, pharmaceuticals, government communications and financial services. Including Clients such as Diageo, P&G, GSK, FDA, Hasbro, Dairy Crest, Santander, Fortis and UBS.
MSc, University of Birmingham